Digital Media Planner

Company: 4 Corner Resources
Location: Manhattan
Posted on: March 12, 2023

Job Description:

4 Corner Resources is hiring a Digital Media Planner for a University in the Midwest U.S to manage and coordinate media placements and campaigns.
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This is a 6-month contract opportunity with the intention to hire permanently for the right individual. The role is open to qualified candidates nationwide where work can be done remotely or hybrid or on-site for local residents.

Digital Media Planner Qualifications:

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• At least three (3) years of paid media management, including media buying
  
• Bachelor's degree in Marketing, Communications, Advertising or relevant field
  
• Attention to detail, communication, organization
  
• Higher education advertising practices related to enrollment funnel - Preferred
  
• Industry certifications, such as Google AdWords or SEM - a plus
  
  Digital Media Planner Job Duties:
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  • Main point of contact for media vendors to integrate digital media placements supporting university branding efforts.
    
  • Coordinate and execute paid digital media and advertising campaigns to support marketing and recruitment university-wide including individual campuses, colleges, departments and degree programs. Ensure alignment with overall institutional strategies.
    
  • Measure effectiveness of campaigns by establishing KPIs (key performance indicators) and assessing ROI (return-on-investment).
    
  • Coordinate and collaborate with other teams such as creative and web to ensure content and messaging is consistent with brand standards and all efforts maximize media presence.
    
  • Use of data and market research to drive decision-making for future media buys.
    
  • Build landing pages for recruitment campaigns.
    
  • Coordinate traffic for digital and traditional media placements in different platforms and with vendors.
    
  • Manage acquisition costs to generate interest in the University
    
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    Digital Media Planner Compensation:
    
    
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    • Between $28-$31 per hour based on experience
      
      Contract Length:
      
      
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      • 6-month contract -with the intention to hire permanently based on performance, budget and business needs
        
        Schedule:
        
        
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        • Monday-Friday business hours (Central Time)
          
          
          
          
          4CR3

Keywords: 4 Corner Resources, Manhattan , Digital Media Planner, Advertising , Manhattan, Kansas