Digital Media Planner
Company: 4 Corner Resources
Location: Manhattan
Posted on: March 12, 2023
Job Description:
4 Corner Resources is hiring a Digital Media Planner for a
University in the Midwest U.S to manage and coordinate media
placements and campaigns.
-
This is a 6-month contract opportunity with the intention to hire
permanently for the right individual. The role is open to qualified
candidates nationwide where work can be done remotely or hybrid or
on-site for local residents.
Digital Media Planner Qualifications:
- At least three (3) years of paid media management, including
media buying
- Bachelor's degree in Marketing, Communications, Advertising or
relevant field
- Attention to detail, communication, organization
- Higher education advertising practices related to enrollment
funnel - Preferred
- Industry certifications, such as Google AdWords or SEM - a
plus
Digital Media Planner Job Duties:
-
- Main point of contact for media vendors to integrate digital
media placements supporting university branding efforts.
- Coordinate and execute paid digital media and advertising
campaigns to support marketing and recruitment university-wide
including individual campuses, colleges, departments and degree
programs. Ensure alignment with overall institutional
strategies.
- Measure effectiveness of campaigns by establishing KPIs (key
performance indicators) and assessing ROI
(return-on-investment).
- Coordinate and collaborate with other teams such as creative
and web to ensure content and messaging is consistent with brand
standards and all efforts maximize media presence.
- Use of data and market research to drive decision-making for
future media buys.
- Build landing pages for recruitment campaigns.
- Coordinate traffic for digital and traditional media placements
in different platforms and with vendors.
- Manage acquisition costs to generate interest in the
University
-
Digital Media Planner Compensation:
- Between $28-$31 per hour based on experience
Contract Length:
- 6-month contract -with the intention to hire permanently based
on performance, budget and business needs
Schedule:
- Monday-Friday business hours (Central Time)
4CR3
Keywords: 4 Corner Resources, Manhattan , Digital Media Planner, Advertising , Manhattan, Kansas
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